CategoryArticles

Clarity is a fundamental element of great strategy, organisations and relationships. At its core, clarity is simply the state or quality of being clear, coherent, intelligible and free from ambiguity. It exists in multiple forms – as a quality of something (e.g. clarity in the way we communicate), and/or an outcome (e.g. achieving clarity on an important issue). In our article on the power of...

I have recently been reading about the history of outdoor clothing and gear company, Patagonia. There are a number of stories about Patagonia that perfectly illustrate the power of purpose in business. Examples include: Suing the US President over the reduction of protected national parkland.Abandoning their most profitable product line due to environmental concerns.Telling their customers: don’t...